ABOUT
83Design aims for the kind of creative fun that makes everyone lean in closer, eager to see what’s next. We’re all about bringing people together to make something that we all find enjoyable. In this process, we never forget to keep a critical eye, but we also believe in having a good laugh and sharing ideas freely.
We’re on a mission to explore possibilities that you just can’t tackle alone. By working as one team, we hope to make everyone feel that creating with 83Design isn’t just fun; it’s an exciting journey we’re all on together.
Momentum Built on Hypothesis-Driven Thinking
At 83Design, we lead innovation through hypothetical thinking. Even when information and analysis are unclear, we continuously form hypotheses (abduction) and validate them by actively engaging both our minds and hands, striving to achieve innovation.
The abduction process at 83Design is characterized by its comprehensive and systematic expansion, logically converging towards highly accurate hypotheses. This process facilitates smooth consensus-building and communication with clients and team members.
WHAT WE GIVE
Industrial Design
Designing the form and appearance of new products, taking into account their functionality, performance, aesthetics, and usability.
New Business Development
Supporting the planning, preparation, and execution of new business ventures.
New Product Planning
Designing the form and appearance of new products, taking into account their functionality, performance, aesthetics, and usability.
New Product Development
Providing technical support for the development of new products, including prototyping, testing, and preparation for mass production.
WHERE WE WALK AROUND
We accurately identify the “problems” embedded in projects, define opportunity areas, and repeatedly apply abduction, exploring usability and beauty to arrive at highly accurate hypotheses.
Visualizing Contours
Whether the “problem” is tangible or intangible, present or future, chaotic, unclear, or ambiguous, there is always a value area worth exploring—an opportunity area. We leverage perseverance, actionable thinking, tolerance, and creativity to visualize contours through the quality and quantity of ideas.
Exploring Usability and Beauty
We have persistently pursued usability and beauty. We continuously validate our ideas with a critical mindset, repeatedly exploring usability and beauty.
HOW WE BUILD
At 83Design, we use two abductive design methods: JUMP and STAIRS UP.
JUMP is a subjective approach based on designers’ intuition and insights from past projects.
STAIRS UP is a structural approach that systematically breaks down user challenges to uncover opportunities.
By combining intuitive, sharp hypotheses with logical validation through frameworks, we lead each project toward solutions that are both essential and practical—tailored to its context and phase.
JUMP
JUMP is a method for transforming assumptions and misconceptions—common preconceptions held by anyone—
into positive drivers, rapidly increasing specificity in a short period of time.
STAIRS UP
STAIRS UP is a method for carefully extracting essential elements and weaving them into actionable design solutions.
- Ideas
- 3D modeling
- CMF direction
- Product image video production
- Prototyping (shape, CMF)
- Verification design and analysis
- Validation design and analysis
- Customer journey
- Empathy map analysis
- Competitive arena analysis
- Competitive analysis
- Trend research (STEEP)
- Value chain
- Ecosystem map
- BMI framework
- Strategic canvas, ERRC
- Numerical validation design
- Design strategy
- Purpose model
- Future insight trend research
- Support for consumer value insights
- Tribe research
- Market research
- New product/new business idea generation
- Refinement of new product/new business ideas
- Marketing strategy design
- Brand strategy design
COMPANY PROFILE
| Trade Name | 83Design Inc. |
|---|---|
| Founded | Nov 2008 |
| Founder | Koji Yano |
| Team | Industrial designers: 5 Researchers: 1 Software engineers: 1 Mechanical engineers: 1 |
| Location | 2-24-16 Naka-cho Musashino-shi Tokyo 180-0006 JAPAN  MAP＋81 422 38 6875 |
| Posthoornstraat 17, 3011WD Rotterdam Netherlands MAP ＋31 6 2556 2687 | |
| Business | Industrial design and related design work, planning and consulting Planning, manufacture and sale of own products |
| Exhibition | Exhibition at 100% Design Tokyo Prototype Invited exhibition at DESIGN ACT in Moscow Exhibition at DESIGN TIDE Exhibition at the new market Invited designer at Toyama Product Design Competition 2010 Participation in SPRING CARAVAN Exhibition at PULSE LONDON Exhibition at TENT LONDON Aosando art fair: “KAMABOKOU” |
| Award | Good Design (G Mark) Award
Recipient of COMPUTEX d&i Awards, organized by iF Product Design Award Gold Award at Price.com Awards GfK Certified No. 1 Winner of TOP Awards Asia Gold Award at JIDA Design Museum Selection Vol.26 iF GOLD AWARD 2025 Red Dot Design Award 2025 Best of the Best |
| Clients | Lada Inc. TOPPAN Holdings Inc. Ricoh Company, Ltd NTT Sonority Corporation DAIKEN CORPORATION Drugeot Manufacture Hakuhodo Inc. Roland Corporation Audio-Technica Corporation Kotobuki Corporation Sony Corporation Dai Nippon Printing Co., Ltd. Beacon Communications Corporation Dentsu Inc. Kunaplas Corporation WHILL Corporation Morita Aluminum Industry Co., Ltd. Mirai License Corporation Triple W Japan Corporation Flowstone Creative Industries Co,.Ltd Japan Tobacco Inc. ABUS August Bremicker Söhne KG Tokyo Cork Project Kokuyo Co., Ltd. Elecom Co., Ltd. Murata Manufacturing Co., Ltd. Logitec INA Solutions Corporation Echizen Sansuke Kiln Toyama Comprehensive Design Center |