APPROACH
Momentum Built on Hypothesis-Driven Thinking
At 83Design, we lead innovation through hypothetical thinking. Even when information and analysis are unclear, we continuously form hypotheses (abduction) and validate them by actively engaging both our minds and hands, striving to achieve innovation.
The abduction process at 83Design is characterized by its comprehensive and systematic expansion, logically converging towards highly accurate hypotheses. This process facilitates smooth consensus-building and communication with clients and team members.
WHAT WE GIVE
Industrial Design
Designing the form and appearance of new products, taking into account their functionality, performance, aesthetics, and usability.
New Business Development
Supporting the planning, preparation, and execution of new business ventures.
New Product Planning
Designing the form and appearance of new products, taking into account their functionality, performance, aesthetics, and usability.
New Product Development
Providing technical support for the development of new products, including prototyping, testing, and preparation for mass production.
WHERE WE WALK AROUND
We accurately identify the “problems” embedded in projects, define opportunity areas, and repeatedly apply abduction, exploring usability and beauty to arrive at highly accurate hypotheses.
Visualizing Contours
Whether the “problem” is tangible or intangible, present or future, chaotic, unclear, or ambiguous, there is always a value area worth exploring—an opportunity area. We leverage perseverance, actionable thinking, tolerance, and creativity to visualize contours through the quality and quantity of ideas.
Exploring Usability and Beauty
We have persistently pursued usability and beauty. We continuously validate our ideas with a critical mindset, repeatedly exploring usability and beauty.
- Ideas
- 3D modeling
- CMF direction
- Product image video production
- Prototyping (shape, CMF)
- Verification design and analysis
- Validation design and analysis
- Customer journey
- Empathy map analysis
- Competitive arena analysis
- Competitive analysis
- Trend research (STEEP)
- Value chain
- Ecosystem map
- BMI framework
- Strategic canvas, ERRC
- Numerical validation design
- Design strategy
- Purpose model
- Future insight trend research
- Support for consumer value insights
- Tribe research
- Market research
- New product/new business idea generation
- Refinement of new product/new business ideas
- Marketing strategy design
- Brand strategy design