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What kind of presence should digital devices, which play a supporting role, have in our future lives?

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Because these products serve a supporting role, we believe that by thoughtfully engaging with users and refining both the aesthetics and usability, they can seamlessly integrate into our lives as behind-the-scenes elements.

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The USB-type SSD is designed to align in height with slim devices like the iPad. Thanks to the magnet embedded in the back, it can be securely attached to the device when not in use. Usability has been considered both while using the device and when it’s not being used.

The docking station optimizes the placement of ports and LEDs, allowing for connection without worrying about orientation. Additionally, cable management is smooth even in tight spaces, ensuring comfortable use in any situation.

The refined texture, color, and high-quality metal casing, which convey a sense of precision, blend seamlessly into the workspace as a supporting element, quietly assisting the user.

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We made a significant contribution to design development and branding. For both the USB and docking station, we pursued a design that balances beauty and practicality while maintaining brand consistency through a unified design language. We also coordinated manufacturing adjustments for mass production, ultimately delivering high-quality, user-friendly products to the market.