PROJECTS

What kind of industrial design can deepen the connection between users and the brand while adhering to the design language established with nwmONE?

Client : NTT sonority,Inc

Branding, Industrial Design

2024

nwm DOTS, nwm WIRED
Design of personal ear speakers with PSZ technology

What kind of industrial design can deepen the connection between users and the brand while adhering to the design language established with nwmONE?

We proposed that physical elements, such as the experience of wearing, could also be an effective approach. 

We adopted a fit-ball mechanism that allows users to adjust the position of the earbuds to change the fit, enhancing comfort. This design enables users to loosen the fit during desk work or tighten it for running, providing adaptability to different use scenarios.

Additionally, the fit-ball mechanism reduces the length of the ear hooks, allowing for a more compact case design. This makes the earbuds more portable compared to competing products.

All three products feature a design where a circle appears as a flat plane, reinforcing nwm’s brand philosophy. This approach ensures consistency and unity across the series, including nwmONE, tying the four products together as a cohesive lineup.