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How can branding change the purchasing experience of eco-bags that decompose into soil within a few years?

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We believe that if we can create branding that conveys a sense of kindness to nature through words, materials, and everything else, while also expressing a clear, resolute intention, it can effectively serve as a message.

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A name and logo embodying the soft impression of pleats and consideration for nature. The packaging design allows the gentle colors of the product to peek through the pleated texture and the logo-shaped window. We directed the overall branding and accompanying design of “PLECO”. Even the tag string is made from biodegradable materials.